‘SHIO’ is a made-up word. It’s plucked from the middle of ‘FASHION’ and has grown to symbolize the ethos upon which our entire brand is built. It represents a total shift away from the fashion industry as a whole — one of the most polluting industries in the world — and a move towards embracing its core, the part that is interested in making clothes with care, clothes that last.

Here are some of the key ways that we try to make a positive impact:

  •  All SHIO garments are handmade by Kate Pinkstone at the SHIO Studio in Neukolln, Berlin. 

 We choose not to be a part of an industry that exploits cheap labor in developing countries. Instead, we produce all of our clothing in our studio, which allows us to ensure ethical production processes, keep track of stock, and only produce what is necessary.

  • There’s already plenty of fabric in the world, why not try to use what already exists before producing more? SHIO produces items on demand, reducing waste and avoiding dead stock. 

 Mass production produces a lot of scrap waste — we only produce a few of each item in each size and as the item sells, we replace it.  We use the same fabrics and colors in multiple styles throughout the collection and we work with a lot of upcycled fabric, transforming bed sheets and mattress toppers into printed tees and padded jackets.  

We always incorporate material scraps into smaller designs and elements, whether that be a neckline, pocket, or scrunchie. This process allows us to use the majority of the fabric and eliminate waste — whatever’s left we donate to “Rag ‘n Bone,” a local business in Berlin that makes Upcycled dog beds out of fabric scraps. Recently we've eliminated the use of plastic zips and started working with biodegradable buttons made from the raw material Casein (a milk protein surplus), which you’ll find on our new and improved cotton twill Trousers. 

Want to know more about our fabrics? Let’s go


  • Every item can be made to fit you perfectly at no extra cost. Our aim is to avoid overproduction, returns, and reduce carbon emissions. 

 Our core styles are designed to fit multiple body types and though we only stock a limited amount of sizes, these are just examples. Every body is different. We want every piece to fit perfectly, no matter the size. We also offer a free repair service, making sure your SHIO garments last. 

  • We ship our packages in 100% compostable mailers.

We ship all of our garments in organic hand-printed cotton bags to avoid using extra tissue and wrapping papers. Think of them as a little gift from us that you can use over and over again.